How do you challenge the conventional needs of a real racing team?

What separates the best from the rest?

What would a Formula One team look like if it based its entire brand on a design movement?

For this self-initiated project I created a design for a motorsport team. The focal point for design was based on the optical art movement. I created a brand identity to apply to various components that make up the graphic design elements of a racing team, including factory signage, clothing, logos, posters, race livery and helmets. Also, I put together an essential guide he team branding that could be used to apply my ‘Optic Racing’ branding in reality.